Feel-Good Ad.

http://www.youtube.com/watch?v=CZ3ntNKIoss

 T-Mobile advert filmed at Heathrow Airport was broadcast simultaneously last night across 80 TV channels - in a broadcasting first for the UK.
The three minute ad, in which thousands of passengers landing at London’s Heathrow airport were welcomed by a singing flash mob, aired across every commercial station in Britain at the same time.


In the ad, bleary-eyed travellers were greeted by hundreds of happy people clapping and singing welcome home songs. Hundreds more onlookers joined in, including cabin crew, taxi drivers and baggage handlers.


This is a really good feel good advert for t-mobile. The first showing of this ad. took up the whole of the advert break, between a well-knows soap. A voiceover explained that there would be a change for the upcoming ad. 


For the past year or two mobile companies have competed, through television viral ads, to attract new customers... Many stuck to the standard, giving as-much info. the viewer they want to hear, cheap offers, latest mobile phones, free giveaways etc.  

Lately, they have took a new approach to target new audiences. T-mobile here have gone and advertised with a 'feel-good' manner, going one step further then their rival companies. Going out to a well-knows airport and, oblivious to anyone there, staged a huge show... Singing well-known songs, directed at certain people, yet heard by everyone, it attracts a large verity of audience.


I think this is one of the best marketing approaches i've seen in a while... It will easily stick in peoples minds and make them wonder about it, possibly going and researching the company thats behind it.